Amiri is continuing to launch retail with the opening of its flagship store in Miami Design District.
The two-story, 1,972-square-foot store on 39 NE Street marks the designer brand’s fourth retail location in the US and the third to open since last fall.
In 2019, Amiri took on Renzo Rosso’s OTB Holdings as a minority partner, and the company has expanded its retail presence since then. Its first store opened on Rodeo Drive in Amiri’s hometown of Los Angeles in 2019, followed by stores in New York City and Las Vegas last September.
The Miami Design District storefront was designed by Mike Amiri, executive director and creative director, in partnership with Paris-based design studio NOCOD and architectural design firm TwoOneTwo. The all-white facade and contemporary art and handcrafted feel are expected to work well in the vicinity.
The ground floor is devoted to men’s clothing, shoes and ready-to-wear accessories, while the second floor is for women’s clothing.
There is a white concrete spiral staircase that connects the floors and serves as an architectural center. The space is plastered and hand-finished by New York-based Kamp Studios. It features suspended industrial brushed stainless steel rails with natural solid wood details and features mills in the designer’s California store. Mike Amiri also chose furniture in collaboration with interior designer Katherine Waronker to feel warm and inviting.
Two artworks by Los Angeles artist Wes Lang, whose works are also on display in three other Amiri stores, are displayed on the ground floor of the space: “Yes, The River Knows,” 2019 and “One Winter,” 2018. On the second floor, there is a work by Colombian and Spanish-born artist Armando Mesias: “We Got Drunk Here / We Danced Here,” 2020.
In addition to the core collections, the Miami store also offers an exclusive capsule designed to speak to the Art Deco colors of the neighborhood and the tropical feel of the city. That includes the essentials for a shirt, bone-in jeans, a knit bandana, a silk lanyard set, and painted swimming trunks featuring the pale pink palm tree logo.
Amiri also said that in addition to the US, he is also looking for retail space in Europe and Asia.
https://wwd.com/fashion-news/fashion-scoops/amiri-opens-store-in-miami-design-district-1235031227/ Amiri Opens Store in Miami Design District – WWD