American Eagle seeks consideration of younger clients with new Twitch sponsorship

Clothes and life-style firm American Eagle is working with Twitch because it continues to attach with youthful customers.

The model introduced that it has change into the official attire companion of the platform’s “Twitchgaming” channel. The phrases and size of the deal weren’t disclosed.

Together with model imaging, which can be part of the channel’s panels, American Eagle will work with Twitch Gaming to supply custom-made segments, in addition to a five-part docuseries profiling Twitch streamers.

Moreover, American Eagle will let highlighted streamers contribute to a set of limited-edition merch that can be solely obtainable via the retailer.

“We proceed to attach and present up for our Gen Z clients throughout social platforms we all know they’re obsessed with, and our newest partnership with Twitch builds upon that dedication and additional establishes our model presence throughout the gaming neighborhood,” American Eagle chief advertising officer Craig Brommers mentioned. “Because the official attire companion of /twitchgaming, we can be uniting our clients with a few of the platform’s most influential creators via participating content material, unique merchandise, and extra.”

Previous to this deal, American Eagle had already labored with particular person content material creators and run video commercials on the platform.

Twitch and American Eagle will exhibit the brand new partnership throughout at the moment’s episode of The Weekly, which airs on the official Twitchgaming channel at 1pm CT.

American Eagle joins fast service restaurant Chipotle and funding banker Ally as sponsors of the Twitchgaming channel.

To not be confused with Twitch Rivals, the Twitchgaming channel is primarily used as a automobile for broadcasting a podcast referred to as The Weekly, in addition to a gameshow-type sequence referred to as Hivemind with Ludwig and MoistCr1TiKaL. 

Up to now 30 days, the channel has averaged simply lower than 5,000 viewers with 26 hours of airtime, in keeping with Twitch stat tracker SullyGnome. | American Eagle seeks consideration of younger clients with new Twitch sponsorship


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