American Ballet Theatre’s Diversity Fund Gets Help From Eyewear Brand – WWD

Eyewear model Morgenthal Frederics is teaming up with the American Ballet Theatre to help the corporate’s variety and inclusion program.

Beginning right this moment and working by means of July 2022, Morgenthal Frederics will donate 50 p.c of proceeds from the sale of its ChromoClear acetate assortment to the ABT Rise fund.

And to advertise the initiative, Morgenthal Frederics photographed a bunch of ABT dancers who both determine as a part of the LGBTQ neighborhood or who hail from communities of coloration. They embody principal dancer Cassandra Trenary in addition to firm members Zhong-Jing Fang, Jose Sebastian, Connor Holloway, Remy Younger, Michael de la Nuez and Sung Woo Han.

Morgenthal Frederics chief inventive officer Jeff Press stated: “After working with [ABT principal dancer] James Whiteside for our earlier marketing campaign, we had been launched to the world of ABT and the work they’re doing to advertise variety and inclusion. ABT Rise is a pure alignment with our ongoing expressionists collection, the place we have a good time the creativity and individualism which are sometimes born in our LGBTQ+ and POC communities.”

Press added: “Our LGBTQ+ and BIPOC [Black, Indigenous and people of color] communities are the driving forces of self-expression and individuality. As amplifiers of those beliefs, Morgenthal Frederics is honored to associate with the American Ballet Theatre in help of ABT RISE and its mission to champion and help inclusion and variety by means of the whole thing of its operation.” | American Ballet Theatre’s Variety Fund Will get Assist From Eyewear Model – WWD


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