AMD CEO Lisa Su downplays the company’s role in crypto mining

Can’t get a brand new graphics card on your PC? You could be tempted in charge bots, scalpers or cryptocurrency miners for that — however AMD CEO Lisa Su is downplaying the impression of crypto on the 2021 Code Conference right now. When requested about how massive a deal crypto is for the chipmaker, she advised the viewers that it’s a moderately small a part of AMD’s enterprise, referred to as it “a fairly risky area,” and prompt that it shouldn’t be a magnet for AMD going ahead both.

That’s not a very stunning stance for a number of causes. First, what upside there was for GPU makers like AMD and Nvidia has drastically shrunk — GPU costs have slowly been dropping amidst China’s cryptocurrency crackdown, which solely received stronger this previous week as China’s central bank officially banned cryptocurrency transactions entirely. There have been studies of mass GPU sell-offs from mining areas going again months, though costs are nonetheless fairly excessive.

Second, if she have been to publicly say she helps AMD chasing crypto gross sales, that may very well be a very unpopular look in terms of AMD’s hyper-vocal viewers of players who consider that each sale to a crypto miner is a sale at their expense — and who additionally drive purchases of desktop CPUs and motherboards for AMD.

Su made it very clear in her reply on the Code Convention that players are high of thoughts: “We try actually laborious to get extra merchandise to players; I get so many ‘Expensive Lisa, are you able to assist me get a gaming card?’” she mentioned. AMD already took some flak from players when it revealed it wouldn’t block mining workloads with its new GPUs, in contrast to Nvidia.

However third, AMD could not have a big sufficient provide of GPUs to tempt miners to start with. Whereas we don’t know what number of current-gen GPUs the corporate has truly shipped, there are various indicators that the corporate has bought valuable few of them in comparison with its rival Nvidia.

It’s far rarer to see an AMD GPU in inventory, there are far fewer of them altering arms on websites like eBay, and never even one AMD GPU has damaged into Steam’s Hardware Survey, which supplies a tough glimpse at what number of of them have made it into PC players’ arms. Over 6 p.c of gaming PCs included within the survey have one of many Nvidia 3000-series GPUs, however there isn’t a single current AMD GPU on the record, which suggests none of them have collected greater than a 0.15 p.c share of Steam players. When Su says that crypto is “not a big piece of our enterprise,” it’s potential she additionally signifies that new desktop GPUs aren’t a big piece of AMD’s enterprise. Su did say in Might that AMD was having to prioritize some components over others, although she didn’t point out GPUs particularly.

Talking of shortages, Su additionally addressed the ongoing global chip shortage onstage, reiterating that provides will likely be “tight” this 12 months and “doubtless tight” the primary half of subsequent 12 months, however that “it’ll get higher in 2022” as extra manufacturing capability comes on-line. “It will get higher subsequent 12 months, not instantly, nevertheless it’ll steadily get higher as extra crops come up,” she advised the attendees at Code Convention. | AMD CEO Lisa Su downplays the corporate’s position in crypto mining


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