Amazon Prime is set to raise prices for new and existing subscribers

Amazon had a lot to show off this Thursday with promotional posters for their very high expectations Lord of the Rings series, but all is not good news; Amazon also has announced that it will raise prices for Prime members in the United States.

Annual and monthly memberships will increase by about 17%, with the price of the annual membership from $119 to $139 and monthly from $12.99 to $14.99.

This change will apply to new members first, starting February 18. Those who are already Amazon Prime members will have one more month to take advantage of current rates before rates increase for them. also on March 25th.

Amazon says the price increase is needed to expand “Prime member benefits” and increase “wages and shipping costs.”

The price hike announced today is the first price hike for Amazon’s subscription service since April 2018. Other services have also raised prices recently, including Netflix and Hulu, and now Amazon. went with the trend.

For those who are looking to keep their subscription at the current level, there is an option. According to some users, you can buy yourself a year-long “Gift of Prime” membership for $119. Cancel your recurring membership and activate the gift when your current subscription ends. This is not a permanent fix, but it is something to consider.

If you are going to catch The Lord of the Rings: The Rings of Power When it drops later this year, you’ll need a subscription. This may cost you a little more after this change has started.