Amanda Goetz Launches House of Wise — Raises $2M to Empower Women Through CBD Wellness
Amanda Goetz, the former VP of Marketing at The Knot Worldwide, has launched House of Wise, a female-founded, luxury CBD wellness brand created to help women reclaim control over their sleep, stress, sex, and strength. The brand has now raised a $2 million seed round, led by Sugar Capital with support from Selva Ventures, Max Ventures, Dream Ventures, and key strategic angel investors—including NBA star Baron Davis, Fabletics co-founder Jack McCue, Kat Cole (former President and COO of Focus Brands), and the millennial-women podcast platform Dear Media (FEMTECH.LIVE, citybiz, Femtech Insider).
Goetz brings her mission-driven energy to the CBD category, selecting thoughtfully formulated products co-developed with organic farmers, chemists, and an award-winning chef to ensure efficacy, trust, and transparency. The initial product suite includes SEX Gummies, SLEEP Gummies, SLEEP Drops, STRESS Gummies, and STRESS Drops, each infused with full-spectrum CBD and carefully paired active ingredients (FEMTECH.LIVE, citybiz, Femtech Insider).
The brand centers around a pioneering community-driven distribution strategy: the #WiseWoman affiliate network. These empowered women share authentic experiences and earn commissions—bypassing traditional advertising channels and building a grassroots movement around education, financial literacy, and destigmatizing both cannabis and women’s well-being (FEMTECH.LIVE, Femtech Insider).
Goetz, a single mother who navigated infertility, divorce, and parenting during the pandemic, anchors the brand’s authenticity in her lived experience. “I believe it’s important for women to transform what society has deemed ‘shameful’ into empowerment,” she remarks, underscoring her vision of normalizing discussions around CBD, pleasure, and self-care (FEMTECH.LIVE, Femtech Insider).
House of Wise blends premium product development, mission, and modern e-commerce through community—all rooted in Goetz’s relentless focus on dismantling stigmas while delivering high-quality wellness solutions for women.
