Alo Yoga Becomes Official Wellness Partner of NYFW: The Shows – WWD

Alo Yoga can be bringing a breath of wellness and mindfulness to New York Fashion Week.

The main Los Angeles-based activewear and life-style model has been named the official wellness accomplice for NYFW: The Reveals.

“I couldn’t consider a greater second in time to announce Alo Yoga as our first official wellness accomplice for NYFW: The Reveals, as we enterprise out of lockdown,” mentioned Leslie Russo, president of IMG’s Vogue Occasions and Properties. “Continued wellness ought to be prime of thoughts for us all as we discover our manner again this September, and we’re so appreciative to Alo Yoga for his or her assist of our trend group.”

The partnership begins Sept. 9 with the Alo Wellness Dept., an immersive, invite-only occasion at Spring Studios providing a number of wellness contact factors together with a Kundalini yoga class and a meditative sound tub on the rooftop of Spring Studios. It can proceed on Sept. 10 with extra wellness choices together with ear seeding acupressure, intuitive and astrology readings, aura images and customized wellness lattes.

Alo has skilled gross sales will increase in its attire classes and launched into magnificence for the primary time with the introduction of the Glow System in December 2020, a botanical-based, clear pores and skin and physique care routine that’s bought at such retailers as Credo, Revolve and its personal brick-and-mortar shops. The buzzy model has distinguished itself with its L.A. vibe and trendy “studio to avenue” moto leggings, cropped sherpa jackets and slit jackets which have been seen on such celebrities as  Gigi Hadid, Taylor Swift, Kaia Gerber, Chrissy Teigen and Girl Gaga.

Alo will even be internet hosting occasions at its New York-based sanctuaries positioned within the Flatiron and SoHo areas from Sept. 6 to 12. There can be a Wellness Gifting Suite on the SoHo location, that includes the model’s new skincare assortment: Alo Glow System, alongside a schedule of day by day yoga, meditation and breath work lessons provided on the Flatiron location.

FOR MORE STORIES: 

EXCLUSIVE: Alo Yoga and Frankies Bikinis Dive Into Swimwear 

Alo Yoga Opening First Restaurant in New York 

 CFDA, IMG Team Up to Present New York Fashion Week Schedule