Allure’s New Editor in Chief Jessica Cruel Shares Her Vision for the Magazine’s Future

Once I entered this trade, folks like these in my Georgia hometown — folks like me — not often graced the pages of shiny publications. As a younger Black girl with natural hair and a curvy determine, I felt each conspicuous and invisible after I entered a room.

Previously decade, although, via the work of so many editors — together with my predecessors Linda Wells and Michelle LeeAttract has expanded its scope to function little ladies getting cornrows, drag queens doing make-up tutorials, and K-pop stars sharing skin-care secrets. On the cover of this issue, Bad Bunny, a Puerto Rican performer who loves nail art and hip-hop (two issues I by no means thought would coexist), proudly wears a durag and cries delicate crystal tears.

In my two years at Attract — as options director, then content material director, now editor in chief — I’ve gotten to nurture the seed that began with ONYX by placing a highlight on the minority communities which might be usually incubators for mainstream tendencies. So know this: Irrespective of who you’re, the way you look, or what sort of magnificence you are into, Attract desires to know your story. We’ll do our greatest to be a megaphone on your voice.

Studying that first editor’s letter once more at the moment, I notice that even in my naivete I used to be hitting on some reality. Attract cannot outline magnificence as a result of every particular person is born with a novel aspect that makes them shine, a sure one thing that may’t be replicated. However what we are able to do is spotlight numerous experiences and views to encourage every of you to see the world from a distinct perspective—and maybe to attempt one thing you by no means thought-about. Because it has for the past 30 years, Attract, the sweetness skilled, will proceed to be a supply of scientific reality, a spot to find up-and-coming artists, a beauty-aisle buying information, and an amplifier for cultural conversations. 

From ONYX to Attract, my dream publication is a component aspiration and half celebration of all the attractive imperfections in our world.

Lead picture photographed by Makeda Sandford. Make-up by Maya Rene.

This story initially appeared within the November 2021 problem of Attract. Learn how to subscribe here.

Extra tales by Jessica Merciless:

Accomplished studying? Watch Joi Broughton’s Wash Day for detangling and coping with dermatitis:

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