Allure Names Jessica Cruel New Editor in Chief – WWD

Condé Nast has appointed Jessica Merciless editor in chief of Attract, succeeding Michelle Lee, who jumped ship to affix Netflix.

Merciless isn’t any stranger to the wonder media model, having joined Attract in 2019, first as options director and later turning into content material director. Throughout her time on the title, she has labored to develop editorial content material throughout a number of platforms, in addition to particular tasks together with the Attract Podcast, the Attract Beauty Field subscription program, and the Readers’ Alternative Awards and Better of Magnificence Awards franchises.

Previous to becoming a member of Attract, Merciless served as deputy magnificence director at Refinery29, and has additionally held editorial roles at Self, PopSugar and New York journal.

“I’m so thrilled that Jessica is Attract’s new editor in chief,” stated Anna Wintour, chief content material officer at Condé Nast. “It’s no small feat to comply with in Michelle Lee’s footsteps, however I’ve little doubt that Jessica can just do that. She is a pure chief and a superb journalist, and he or she exudes a optimistic power that’s felt by all these fortunate sufficient to work along with her.”

Attract just lately opened a store in New York Metropolis’s SoHo by a licensing partnership with Stôur Group. It’s set over two flooring, that includes round 300 make-up, hair care and skincare merchandise at any given time, curated by staffers at Attract. The hope is that it will possibly construct off the success of its beauty suggestions and The Attract Beauty Field, a handpicked collection of editor-approved beauty merchandise that launched in 2012, of which income has risen 10 p.c year-over-year.

A consultant for Attract stated website site visitors has risen 5 p.c year-over-year, whereas engagement is up 13 p.c. This comes as hypothesis continues to persist round the way forward for the print journal, though in a January interview with WWD, Lee insisted that print stays core to the model.

“As a longtime magnificence editor, working at Attract is a dream. It has at all times served as an unparalleled supply of magnificence journalism, in addition to my private temper board and purchasing information,” Merciless stated. “I’m thrilled to shepherd Attract by the subsequent chapter — one centered on making industry-wide influence, spotlighting the numerous communities that use magnificence as a type of self-expression, and celebrating how these practices join us all.”

As for Lee, she took to her Instagram in July to announce that she was leaving the beauty title after shut to 6 years to affix Netflix’s advertising workforce as vice chairman of editorial and publishing the place she’ll be working carefully with its chief advertising officer Bozoma Saint John.



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