All the Beauty M&A, Fundraising Deals of 2021 [Updated] – WWD

Up to date: Aug. 6

Beauty M&A offers have confirmed almost no indicators of slowing, regardless of the continuing coronavirus pandemic.

Just some weeks into 2021, there have already been a number of billion-dollar beauty M&A offers, together with the Estée Lauder Cos. Inc.’s deal to amass the remainder of Deciem, father or mother firm of The Extraordinary, and Shiseido inking a deal to promote its private care enterprise to CVC Capital.

There have additionally been smaller offers, as enterprise capitalists proceed to again magnificence corporations. 

Here’s a record of the wonder M&A transactions up to now in 2021:


Paper Cosmetics, a direct-to-consumer pure and sustainable deodorant model, closed a funding spherical. Phrases weren’t disclosed.

SuperOrdinary acquired a minority funding from Alliance Client Development. SuperOrdinary helps U.S. magnificence manufacturers increase into China, and has labored with The Extraordinary, Olaplex, Drunk Elephant and different manufacturers.

Coty Inc. closed on a minority funding in Kim Kardashian West’s magnificence enterprise, KKW Beauty. The $200 million funding gave Coty a 20 % stake within the enterprise.

Perfect Corp. raised a $50 million Collection C spherical led by Goldman Sachs. Good Corp. develops synthetic actuality and synthetic intelligence expertise utilized in digital try-on apps for the wonder {industry}.

Curlsmith, a model that focuses on textured hair, raised a Collection A led by BFG Companions.

Hero Cosmetics acquired a minority funding from Aria Development Companions, a brand new non-public fairness agency. Hero is greatest identified for its Mighty Patch line of hydrocolloid zits patches, however has additionally branched into different skincare merchandise.

Cathay Capital took a minority stake in Juliette Has a Gun, a French perfume enterprise.

Reckitt Benckiser acquired female care model Queen V, which makes vaginal well being merchandise for ladies.

Amyris Inc., the biotechnology firm behind Biossance, stated it’ll purchase Terasana, a clear CBD model.

Gemma Labs, a data-driven hair care enterprise, raised $2.75 million from PSL Ventures and different particular person traders.

Thirteen Lune raised $1 million from family and friends, together with Gwyneth Paltrow, Sean “Diddy” Combs, Naomi Watts and Gregg Renfrew of Beautycounter.

San Francisco Fairness Companions acquired pure magnificence producer Smith & Vandiver Corp.


Dame Products, which makes vibrators, raised $4 million in seed funding for women-run enterprise corporations.

CVC Capital signed a deal to purchase Shiseido’s personal care brands, together with Tsubaki, Senka, Uno and Sea Breeze. The manufacturers are anticipated to be transferred right into a three way partnership run by CVC in July.

L’Oréal finalized the acquisition of Takami, a Japanese skincare model.

Skin Inc Supplement Bar, a skincare line targeted on customization, raised $7 million from Singapore-based funding fund Mistletoe.

WellBiz Manufacturers Inc. acquired the franchise rights for Drybar’s salon business, which incorporates 141 Drybar salons.

Givaudan is shopping for Myrissi, an AI enterprise that interprets fragrances into shade patterns and pictures.

CBD wellness model Beam raised $5 million in Collection A funding. The enterprise was launched by former athletes Matt Lombardi and Kevin Moran and is concentrated on topicals for ache aid.

Art of Sport — based by Matthais Metternich, Brian Lee and the late Kobe Bryant — secured $6 million in funding led by entrepreneur Mark Cuban.

The Estée Lauder Cos. stated it might purchase the remainder of Deciem, the father or mother firm of The Extraordinary. Lauder is growing its 29 % stake within the enterprise to 76 %, valuing Deciem at $2.2 billion, and in three years, Lauder plans to purchase the remainder of the corporate at a to-be-determined valuation.

Madison Reed, which makes a speciality of clear, at-home hair shade, has raised $52 million with plans to launch extra merchandise, open extra Coloration Bars and ramp up expertise.

111Skin, the high-end skincare line from London plastic surgeon Yannis Alexandrides, has acquired an funding from Vaultier7.

Inflection has invested in Pangaea Laboratories, the proprietor of Medik8 skincare.


Amyris stated it plans to purchase clear Costa Brazil, a clear skincare enterprise. Founder Francisco Costa will be part of Amyris as chief artistic officer.

Yatsen Holding, the father or mother firm of Good Diary, has signed a deal to amass Eve Lom from Manzanita Capital.

Fueguia 1833 has gotten a minority fairness funding from Ilwaddi WLL. The plan is to speed up distribution for the area of interest perfume line, and to increase manufacturing talents.

AS Magnificence, the proprietor of Julep and Laura Geller, has acquired Mally Beauty, the wonder model of celeb make-up artist Mally Roncal. Mally Magnificence is offered on QVC, Amazon, Tmall and by itself web site.

Curls, a hair care line for folks with textured hair, has gotten a minority funding from Magnificence By Creativeness, which additionally owns WetBrush, Goody, Ouidad and Bio Ionic. Mahisha Dellinger, the founding father of Curls, will stay Curls’ majority and controlling proprietor, and can proceed to steer the model. She’s going to proceed to give attention to innovation and increase the corporate’s give-back applications, which give attention to growing the subsequent era of Black feminine entrepreneurs. She may also be part of the BBI board. Underneath BBI, Curls plans to increase distribution.

Core Fairness Holdings has taken a majority stake in Franck Provost’s hair care empire, Provalliance.

American Securities, a personal fairness agency, has agreed to amass Conair, which owns the Cuisinart, Conair, Babyliss, Scunci and Waring manufacturers. Members of the founding Rizzuto household will retain minority possession.

Eco-friendly perfume model Maison J.U.S. has raised 600,000 euros from angel traders.

NewSpring Franchise, a decrease center market non-public fairness fund, has invested in Blo Blow Dry Bar. Blo has greater than 100 areas in North America.

Hub.cycle, which converts fruit and vegetable waste into uncooked supplies for the non-public care and industries has raised 1.5 million Euros.

Encore Client Capital has invested in Love Wellness, a girls’s well being and wellness corporations that makes dietary supplements and nutritional vitamins that was based by actuality tv star Lauren Bosworth. Phrases of the deal weren’t disclosed.

L’Oréal has made a minority funding in environmental start-up Gjosa, which is concentrated on saving water. The 2 have labored collectively for years with an purpose to optimize shampoo rinse expertise to be able to save water. Phrases of the deal weren’t disclosed.

Sakara Life, which expects to achieve $150 million in gross sales this 12 months and is worthwhile, has raised a $15 million Collection B from One Higher Ventures, Silas Capital and present investor Annox Capital. The enterprise has additionally appointed John Replogle, former CEO of Seventh Technology and Burt’s Bees chairman of the board. He’s tasked with serving to to develop the corporate — which proper now makes a speciality of meals — right into a multi-category way of life enterprise with magnificence and private care merchandise.

A Cornell Capital-led investor group has acquired a vitamin and wellness R&D, manufacturing and advertising enterprise referred to as INW I Improvements in Vitamin + Wellness, which additionally owns U.Ok.-based dietary complement maker Bee Well being. Cornell Capital plans to copy the technique it used to develop KDC-One, which has included a number of add-on acquisitions, to develop INW right into a vitamin and wellness manufacturing powerhouse.

Harry’s has raised a $155 million Collection E from Bain Capital and Macquarie Capital, following the termination of a deliberate cope with Edgewell. The brand new fundraise values Harry’s at $1.7 billion.


Bain Capital has acquired a majority stake in private care model Hand in Hand, a private care firm.

Males’s skincare model Disco raised a $5 million seed spherical led by Midnight Enterprise Companions.

Mielle Organics inked a significant funding deal — someplace between $100 million and $1 billion — with Berkshire Companions, which made a minority funding within the enterprise.

Famille C Enterprise, the non-public funding agency of the Courtin-Clarins household, has made a $9 million Collection B funding in Pai Skincare.

Common Atlantic invested $80 million for a minority stake in Vegamour, a hair care model centered round hair progress.

The Carlyle Group purchased a majority stake in Beautycounter that values the enterprise at $1 billion. Founder and CEO Gregg Renfrew stated the corporate plans to ramp up advertising and proceed constructing out the omnichannel distribution technique.

Nylah’s Naturals, which makes merchandise for textured hair, has raised 50,000 kilos from Sara Davies after an look on BBC tv present “Dragon’s Den.”

CurlMix father or mother firm Listener Manufacturers has raised greater than $2.9 million by means of a crowdfunding marketing campaign. The corporate’s aim is to boost $5 million.

Amyris has signed a deal to purchase 70 % of EcoFabulous Cosmetics, a Gen Z-focused magnificence model that was based by The Balm founder Marissa Shipman.

Bloomeffects, a tulip-based skincare model, has raised $2 million in seed funding.

Clear hair care model Ceremonia has raised $2 million in seed funding in a spherical led by Silas Capital and Beliade.

Nestlé has entered an settlement with KKR and The Carlyle Group to amass manufacturers from The Bountiful Company for $5.75 billion. The manufacturers embrace Nature’s Bounty, Solgar, Osteo-Bi-Flex and Puritan’s Pleasure.


L Catterton has invested in Indonesian magnificence and e-commerce enterprise Social Bella Worldwide, which does enterprise as Sociolla. The positioning sells make-up, skincare, hair care, perfume and sweetness instruments.

Cherry Choose AI has been acquired by, a synthetic intelligence enterprise. Cherry Choose’s platform analyzes pictures and shopper reviews, and utilizing AI and knowledge evaluation, goals to find out magnificence product wants and market match earlier than corporations manufacture merchandise.

Status physique care model Maëlys has acquired a minority funding of $30 million from Norwest.

Nestle Well being Science has signed a deal to amass Nuun, a practical hydration model that makes electrolyte tablets.

TPG Development has invested in Ideal Image, a supplier of aesthetic providers together with Botox.

The Hut Group has acquired skincare and hair care product producer Bentley Laboratories LLC for $255 million. Bentley manufactures Perricone, which THG bought in 2020.

Nexus Capital Administration LP has invested in Sky Organics, an natural magnificence and private care model that makes mass market merchandise out there at Amazon, CVS, Complete Meals and different retailers.

Firmenich has made a minority funding in Important Labs LLC, a provider to area of interest house perfume corporations. Firmenich stated the deal would permit it to achieve smaller companies.

Prima, the CBD magnificence and wellness model launched by Christopher Gavigan, has closed a $9.2 million Seed spherical led by Greycroft, H Ventures, Defy and Lerer Hippeau with participation from Adam Zeplain, International Founders Capital, Emerald Well being, One Gun and Purple Arch Ventures. Prima will use the cash for analysis and growth and operational infrastructure.

Lauryn Bosstick’s The Skinny Confidential has raised $1 million in seed funding for its anti-inflammatory magnificence model, which at the moment sells a face oil and an ice curler.

Korean males’s grooming model Cardon has raised a $2 million seed spherical from Bon Angels, Mirae Asset Enterprise Investments and Sturdy Ventures. The enterprise goals to take Ok-grooming international, and can use the funds to scale product traces, improve the client expertise and construct the workforce.

Ever/Body has raised a $38 million Collection B from Tiger International Administration, Addition, Fifth Wall, MetaProp and Gaingels. The beauty dermatology follow intends to open extra areas, in addition to launch a product line.

Incubator HatchBeauty Manufacturers has acquired Trendalytics, a shopper analytics platform that goals to assist companions make calculated shopping for selections. Hatch stated the deal will assist its product pipeline.

Core Industrial has acquired magnificence producer Marianna Beauty Holdings LLC with plans to mix operations with Arizona Pure Assets.

Faculty has raised a $3 million seed spherical led by the Estée Lauder Cos. The model goals to redefine masculinity, and makes nail lacquer and nail stickers.


Yellow Wooden Companions has closed a deal to purchase the remainder of Scholl footcare, bringing the worldwide Scholl and Dr. Scholl’s manufacturers again collectively once more after 30 years of separate possession. The mixed enterprise has annual retail gross sales of greater than $700 million. Yellow Wooden’s Dana Schmaltz has stated there are progress alternatives in Dr. Scholl’s foot care line and in persevering with to construct the model’s e-commerce enterprise.

Common Atlantic has made a minority funding in Buff City Soap, a private care and laundry cleaning soap enterprise that focuses on handmade bar soaps. The enterprise has 100 areas and the funding is supposed to permit it to open extra shops and speed up e-commerce.

Athena Club, which sells private care merchandise on-line, has raised a $15 million Collection A with objectives of modernizing the patron packaged items {industry} and drugstore procuring.

Cornell Capital-backed Improvements in Vitamin + Wellness has acquired Capstone Vitamin, a producer for well being, practical meals, immunity help, skincare and different merchandise. Capstone makes a speciality of capsules, tablets and powder merchandise, and the deal is supposed to advance INW’s place within the wellness manufacturing area.

Zenoti, which gives software program to the spa, salon and health industries, has raised $80 million from TPG Capital with plans to construct up its platform by means of additional M&A. Zenoti is now valued at $1.5 billion.

Waldencast has taken a stake in Kjaer Weis.

Common Atlantic and Huda Kattan have invested in spa software program Fresha as a part of a $100 million Collection C spherical.

Iris&Romeo has raised capital from VC agency BrandProject with plans to develop extra hybrid magnificence merchandise. The model makes Finest Pores and skin Days, a five-in-one hybrid make-up and skincare product, and noticed 30 % month-over-month progress by means of the pandemic.

Unilever has signed a deal to amass Paula’s Choice, for a price ticket that {industry} sources say is round $2 billion. Paula’s Selection was an early adopter of direct-to-consumer gross sales and ingredient transparency in magnificence.

House of Wise, a CBD wellness model, has raised $2 million.

Waeve, a Black-owned enterprise that launched with ready-to-wear wigs, has raised $2 million in seed funding led by Pillar VC, with participation from Maveron, former Glossier COO Henry Davis, former Glossier CTO Bryan Majoney, Glossier CMO Ali Weiss, and Pillpack co-founders TJ Parker and Elliot Cohen.

Kindra, which sells vaginal lotion and completely different dietary dietary supplements geared in direction of girls going by means of menopause, has raised a $4.5 million seed spherical led by Feminine Founder’s Fund. Primetime Companions, Anne and Susan Wojcicki, Katie Couric Media, The Neighborhood Fund and H Ventures additionally contributed. Kindra was incubated inside P&G Ventures.

Former Coty CEO Camillo Pane’s model incubator, Current Life, has agreed to promote CBD model Healist to Kadenwood.

Sexual wellness model Maude has raised $5.8 million Collection A spherical.

Dae, the hair care model from influencer Amber Fillerup Clark, has raised a $2.6 million seed spherical from Willow Development.


Sexual wellness model Cake has raised $4 million in seed funding led by Lerer Hippeau, with Sugar Capital, Model Foundry Ventures, Selva Ventures, Silas Capital, Ollie co-founder Gabby Sloan, Starface co-founder Brian Bordainick and angel investor Kate Wallman.

Givaudan has purchased a 25 % stake in B.Kolormakeup & Skincare, with the choice to amass a controlling stake within the enterprise after three years.

Loli Beauty has raised a seed spherical from Fable Investments, the enterprise fund of Natura & Co.

Oral magnificence model Spotlight has raised $15 million through a minority funding from Improvement Capital, an Irish progress fund.

Glossier has raised an $80 million Collection E, led by Lone Pine Capital.

Telehealth supplier Hims has acquired Apostrophe, which affords digital dermatology appointments and prescriptions.

Revlon has offered off Gatineau, an expert skincare model, to The Skincare Sanctuary, its U.Ok. distributor.

The Nue Co. has raised $25 million in Collection B funding led by Pamoja Capital.

IEVA Group has acquired Boudoir du Regard, which had been present process restructuring.

Eurazeo Manufacturers has made a $53 million minority funding in Pangaea Holdings, the father or mother firm of males’s grooming traces Lumin and Meridian. The enterprise in whole raised $68 million. Different traders included Unilever Ventures, GPO Fund and present traders Base10 Companions and Gradient Ventures.

Huda Magnificence’s Huda Kattan has invested in Ketish, a sexual wellness model, through HB Angels.

Givaudan has invested in Next Beauty China, an incubator for rising perfume manufacturers.


Operate of Magnificence has acquired Atolla with plans to increase additional into skincare.

The Hut Group has signed a deal to purchase Cult Beauty for 275 million kilos.

For extra from, see: | All of the Magnificence M&A, Fundraising Offers of 2021 [Updated] – WWD


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