Alexa Chung Gets to Work for Mulberry, as the Brand Marks 50 Years – WWD

LONDON – Greater than a decade after launching the Alexa bag, Mulberry has gone a step additional and requested Alexa Chung to create her personal design for the model as a part of a sequence of tasks to mark its fiftieth anniversary.

The brand new Alexa capsule affords two kinds, a spacious shoulder bag known as the Massive Man and a compact clutch referred to as the Little Man. Each had been impressed by the Seventies fashion of actresses Charlotte Rampling and Lauren Hutton.

“I welcome this extension of a relationship that’s been unfolding over many years. We do all like an origin story and one thing genuine, and I suppose it doesn’t get extra genuine than this,” stated Chung, who additionally designs an eponymous clothes model along with pursuing a TV profession.

Each luggage draw on Chung’s fashion, masculine tailoring, classic romance and British design.

Mulberry x Alexa Chung

Mulberry x Alexa Chung 
Courtesy of Mulberry

“I needed to create one thing that straddled what the luggage imply to me personally,” and what they may turn out to be that for one more individual’s wardrobe, she stated. “I needed to be sure that it will endure, turn out to be a future basic.”

Thierry Andretta, Mulberry’s chief government officer, stated “I’m delighted to see her distinctive interpretation of the home codes on this capsule.”

The gathering begins at 795 kilos for the Little Man in velvet, and goes as much as 1,195 kilos for the Massive Man in shiny croc. The gathering can be bought in shops globally, and thru Mulberry.com.

The undertaking is the newest in a sequence of fiftyth anniversary collaborations referred to as Mulberry Editions. The model can also be working with Priya Ahluwalia, Richard Malone, and Nicholas Daley, with capsules set to be launched later this yr. Every part has been designed per the label’s Made to Last manifesto which was unveiled on Earth Day 2021, and revolves round low carbon utilization.

Ahluwalia, Malone and Daley have every re-imagined an present Mulberry silhouette, with the goal of exploring “what luxurious sustainable craft can imply within the twenty first century, with an emphasis on low-impact manufacturing, progressive sourcing and product circularity,” in accordance with the corporate. 

Mulberry x Alexa Chung

Mulberry x Alexa Chung 
Courtesy of Mullberry

Alexa Chung Gets to Work for Mulberry as the Brand Marks 50 Years


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