Alessandra Rich Pre-Fall 2022 – WWD

For London-based Italian designer Alessandra Rich, 2021 is a big year as she doubles down on her work by introducing pre-collections. While it may have required more effort in terms of design and production, the move has allowed her to explore new fashion territories more freely and spice up her feminine aesthetic, its richness.

For her first pre-fall line, she envisioned the Rich Woman in a hotel secluded room to inject a provocative twist into the brand’s signatures and ultimately reveal the face of the world. more seductive and tough edge in her seductive style.

A look: Feminine and petty bourgeois in broad daylight; sultry and fierce behind closed doors; Ready to party anytime, anywhere.

Quote notes: “At the end of the day, it’s all about the woman: It was her attitude that changed everything. I just gave her the tools so she could enjoy playing with different aspects of her character,” said Rich.

Main parts: Rich’s signature preppy dresses with white collars and silk miniskirts, all with floral and heart prints; knitted bralettes and cropped cardigans with crystal embellishments to wear with tweed miniskirts or dark silver vinyl skirts; see-through pencil skirt with crystals; a Dominatrix bodysuit; a white party dress with feathers and a black cape dotted with a brooch on the heart-shaped neckline.

Take it: Sticky and bold, the collection successfully invites new audiences into Rich’s world by introducing bolder and younger styles, while affirming the designer’s growing versatility. design in dressing women from day to day (very late). Alessandra Rich Pre-Fall 2022 – WWD


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