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AGL Teams Up With Glenn Sestig to Revamp Its Milan Showroom – WWD

MILAN — AGL has made its showroom in Milan bigger — and utterly restyled courtesy of Glenn Sestig. 

The Belgian architect has teamed up with AGL house owners, sisters Sara, Vera and Mari Giusti, to create an idea that, in keeping with Vera Giusti, shall be used for a brand new flagship that can inaugurate in Italy in a nonetheless undisclosed location in 2022. 

“The sisters actually favored a retailer I designed in Antwerp, named Coccodrillo, and thru their Belgian agent they bought in contact with us,” mentioned Sestig, throughout a walkthrough of the showroom positioned on By way of Spiga in Milan’s Golden Triangle luxurious procuring district. “They needed a clear, useful house, with a powerful character however that, on the identical time, might actually function a discreet background to make the shoes stand out.” 

The ethereal house, infused with a contemporary, welcoming and comfortable environment, desires to mirror the DNA of the model, Giusti defined. “We’re three sisters and I feel that every of us is properly represented on this house,” she mentioned. “As well as, we’ve got at all times been a global model, however on the identical time we’re one hundred pc Italian and this duality is mirrored within the selection of supplies.”

For instance, Sestig mixed Iranian and Italian travertine, whereas the modernist vibe of the uncomplicated metallic shows created a captivating distinction with the delicate traces of the tables and seats crafted from leather-based in powdery tones, together with blush pink. 

AGL showroom in Milan

AGL showroom in Milan.
Courtesy of AGL

The furnishings was designed by Sestig and produced by Italian leather-based house accent specialist Giobagnara, whereas upholstery was sourced from the Kvadrat/Raf Simons assortment. 

In response to Giusti, after problems attributable to the pandemic, the second half of 2021 has seen the model’s enterprise returning to pre-COVID-19 figures particularly because of the effervescence of the North American market.

“This makes us assume that we are going to return to 2019 volumes in 2022,” mentioned Giusti, who added that subsequent yr AGL will give attention to increasing its enterprise in China, the place the corporate at present operates a shop-in-shop at Beijing‘s prestigious division retailer SKP. “On the identical time, we’re planning the rollout of an internet retailer devoted to the Chinese language market to be able to complement our off-line technique.” 

See additionally: 

London Jeweler Alighieri on Breaking the Status Quo With Slower Presentation Format, New Experiential Showroom

EXCLUSIVE: Sneaker Label Phileo Joins Dover Street Market Paris Showroom

For Serious Sneaker Lovers, Luxury in a High-tech, Virtual Showroom

https://wwd.com/accessories-news/footwear/agl-revamps-milan-showroom-expands-in-china-1234970949/ | AGL Groups Up With Glenn Sestig to Revamp Its Milan Showroom – WWD

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