Adeam Taps Hari Nef for Fall 2021 Campaign – WWD

Adeam has tapped Hari Nef for its upcoming assortment.

Nef seems within the fall 2021 campaign for the model’s Adeam Ichi collection, which is Japanese designer Hanako Maeda’s first gender-neutral and size-inclusive assortment.

The mannequin seems within the campaign photographed by Seiji Fujimori and styled by Dara Allen in New York’s Meatpacking neighborhood. The marketing campaign is supposed to evoke a ‘90s street-style vibe to mirror Maeda’s inspiration of Tokyo road model and ‘90s Japanese images for the gathering.

Adeam Taps Hari Nef for Fall 2021 Campaign

Hari Nef for Adeam Ichi
Adeam/Seiji Fujimori

“While you flip by means of the legendary Japanese road model journal Fruits, you see a plethora of colours, prints and silhouettes, and never one individual is dressed like the opposite,” Maeda stated. “I wished to precise this spirit of freedom in having fun with fashion by means of this assortment.”

Nef is seen carrying a number of road style-inspired items within the assortment, resembling a printed white T-shirt with bike shorts, an oversize forest inexperienced sweater and a dual-toned hoodie jacket.

The gathering affords looser kinds for a extra comfy and relaxed match and pre-layered items to make styling simpler. Adeam Ichi’s hero model is its Shibuya Jacket, which is an oversize and color-blocked piece that’s a tackle the model’s signature trench coat.

Adeam Ichi’s emblem is a single “a” for Ichi, which is the Japanese phrase for “one.” The brand is supposed to represent the gathering’s “goal to deliver collectively individuals who love fashion, no matter their private model could also be.”


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