Adeam Pre-Fall 2022 – WWD

Designer Hanako Maeda loves the ephemeral of her work, and before fall, she looks back at the summer trips around the European countryside she took while attending school in Paris. Locals like the South of France and Lake Como produce many unique plant species, which is where Maeda began, musing about the beauty and color of the flowers she encountered on her last travels. week. “Because I’m not bothered by the noise of the city, I can really take in all that is around me,” she says, referring to poppies, lavender and a combination of flowers that she saw on her travels.

A look: The flow and ease of high summer wear and subtle maritime touches, all inspired by the colorful flowers found in a summer retreat in Europe. Europe.

Quote notes: She says of her work: “It’s unique and every piece of clothing has that little touch that makes it special,” she said of her work, adding that her style The customer is what makes it come to life. “That completes the suit.”

Main parts: A floral print shirt with hood with twist scarf detail, off-the-shoulder puff sleeves, knit trousers (a strong hit for the brand), crew-neck striped shirt – complements with navy nuances. Common sense in Maeda’s work – a pair of dusty red wide-leg trousers, paired with a seasonal floral print jacket with ribbed detailing.

Buy and take away: Maeda continues to develop her modernity on the basis of East-West aesthetics, creating works with feminine textures with interesting shapes. “That is the beauty of unexpected brushstrokes,” she explains of her work. Adeam Pre-Fall 2022 – WWD


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