In the middle of our reporting on the ongoing Blizzard sexual harassment and sexual discrimination scandal that’s now prompted a number of lawsuits, we famous that T-Mobile had apparently pulled out of sponsoring Activision-Blizzard esports leagues, together with leagues for Name of Responsibility and Overwatch. It will not be the one one, as The Washington Post reported final night time that each Coca-Cola and State Farm are contemplating dropping their sponsorships as nicely. They’re apparently two of remaining sponsors, together with IBM, Xfinity, Cheez-It, Pringles, and Teamspeak.
State Farm – an enormous insurance coverage company right here within the US – has lower all promoting this weekend and says it’s “reevaluating [its] restricted advertising relationship with the Overwatch League.” Coca-Cola says it’s “conscious of the allegations surrounding Activision Blizzard” and is “[taking] a step again for a second to revisit future plans and applications” however wouldn’t say whether or not it might drop out. Each Coca-Cola and Statefarm are presently nonetheless listed as sponsors on the OWL web site.
As WAPO notes, each corporations ran adverts final weekend and presumably the weekend earlier than that too within the wake of the submitting of the lawsuit. Nevertheless, this week pushed the scandal into the mainstream information as the top of Blizzard, J. Allen Brack, was toppled and changed the morning of Activision-Blizzard’s quarterly investor name.
We’ve acquired a full recap of the scandal within the monetary report from earlier this week, or you possibly can take a look at all of our protection to this point piece by piece:
https://massivelyop.com/2021/08/06/activision-blizzard-day-17-more-sponsors-bail/ | Activision-Blizzard sexism scandal day 17: Extra esports sponsors take into account abandoning Overwatch League