A$AP Rocky Performs New Song for PacSun Crowd – WWD

Friday evening, A$AP Rocky confirmed off his PacSun partnership — and handled the gang to a efficiency of one among his new songs at that.

The musician and modern-day trend icon was just lately revealed as PacSun’s visitor creative director, which was cause sufficient for the SoHo retailer to throw a celebration on a Friday evening in New York Metropolis in August. The shop is dwelling to A$AP Worldwide’s collaboration with Russell and Vans, and in his capability as visitor creative director Rocky will probably be engaged on premium streetwear.

“This collaboration is so particular as a result of it’s with me and PacSun, , and that’s particular inside itself,” Rocky stated over e-mail. “And all of those capsule manufacturers that we’re doing, these collaborations, I feel it’s genius and it’s going to be stunning, and no different higher accomplice than PacSun.”

The occasion featured Rocky taking the stage with Thottwat to carry out a brand new music, “Bac Ah Da Beeper,” off his upcoming album. The music was featured within the current PacSun marketing campaign video.

Visitors included Paul Walker’s daughter Meadow Walker, mannequin Alton Mason, Mathieu Simoneau, Tyler Blue Golden and Selah Marley.

Selah Marley

Selah Marley 
Lexie Moreland/WWD

https://wwd.com/fashion-news/fashion-scoops/aap-rocky-pacsun-store-party-new-york-1234897415/ | A$AP Rocky Performs New Track for PacSun Crowd – WWD


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