A New Sergio Rossi Boutique Will Open in Milan – WWD

MILANThe new Spiga 26 real estate project has secured Sergio Rossi as a second tenant, after Moschino.

2,160 square feet Sergio Rossi boutique will have two floors dedicated to its store and two display windows that will frame the entrance to Via della Spiga. Floor-to-ceiling windows will occupy the entire back wall of the store, which is expected to open next spring and overlook the courtyard.

Sergio Rossi CEO Riccardo Sciutto said: “Via della Spiga is a street that I believe will become one of the most important fashion destinations in the heart of Milan. “The new store will embody the femininity and elegance of Sergio Rossi, while promoting the brand’s vision and profound, innovative soul. Because Sergio Rossi, The opening at Spiga 26 represents a significant new step in the group’s history, as part of the Lanvin Group, which represents significant growth and new store openings worldwide. gender. ”

In June, Fosun Corporation, renamed Lanvin Corporation in October, took control of the footwear company. Lanvin Group also includes the Lanvin, Wolford, St. John and Caruso.

Sergio Rossi is leaving the Via Montenapoleone space to join Spiga 26. Mario Abbadessa, senior managing director and country head of Hines Italy, which is developing the retail project, said, “Experience Creative shopping aligns with the mall’s identity, providing cultural activation through design enhancement, a unique experiential space and a ‘new creative zone’ with fashion, design, culture, cuisine and business. The highway’s ongoing revival is attracting more visitors thanks to the recent opening of luxury boutiques and initiatives that continually enhance the culture of the venue. “

As reported, the world’s leading real estate company Hines is restoring the 18th-century Palazzo Pertusati under the Spiga 26 project, refurbishing the luxury shopping district.

Hines purchased the Spiga 26 building in a joint venture with a major Dutch pension fund manager in June 2019 and renovations, which began last year, are expected to be completed in spring 2022. , with a total investment capital of 250 million euros.

The retail spaces can be single or multi-person thanks to their flexible layout and functionality, and will feature terraces and venues for events. There will also be a restaurant, a club and a gym available from the entrance to Via Senato.

Hines, a privately owned global real estate investment company founded in 1957 with a presence in 255 cities in 27 countries, invested in the building through a real estate fund run by Savills Managed by Investment Management SGR SpA, and it is designed and managed by Scandurra Studio Architettura and SCE Project.

The goal of the building’s requisition project was to preserve the historical value of the structure while introducing future-proofed creative elements that weave the Spiga 26 into the fabric of the building. Milannew creative zone of. Innovations include the potential for Sergio Rossi to introduce personalized digital services in response to the ongoing transformation of the retail industry, reconfigured for omnichannel shopping with a model space. -heat.

The 140,400 square feet storefront building will be developed over three mixed-use floors and will have two entrances, one on Via Spiga 26, with three floors above ground and one in the basement. The other entrance is on Via Senato 19, with seven levels above ground and two below ground level.

The main entrance on Via Spiga is characterized by 18 floor-to-ceiling retail windows spanning more than 213 feet. Within the building, 32,400 square feet of space will be devoted to retail and the interior spaces will be connected by a 1,944 square foot central green courtyard. A New Sergio Rossi Boutique Will Open in Milan – WWD


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