A Look at Rihanna’s Savage x Fenty Show Vol. 3 – WWD

Rihanna’s much-anticipated Savage x Fenty lingerie present is sort of right here. 

The multihyphenated star has as soon as once more teamed up with Amazon Prime Video for the third installment of her common innerwear extravaganza, Savage x Fenty Vol. 3, which airs Friday on the streaming service. 

Rihanna posted a teaser video to her Instagram web page on Sept. 13 exhibiting a various lineup of each women and men on this yr’s present.

Whereas the star has not confirmed but whether or not she’s going to carry out, what is thought is that it’s going to be a star-studded occasion, full with the likes of each musical performances and fashions, comparable to Nas, Daddy Yankee, BIA, Jazmine Sullivan, Ricky Martin, Normani, Jade Novah, Adriana Lima, Alek Wek, Behati Prinsloo, Emily Ratajkowski, Erykah Badu, Gigi Hadid, Irina Shayk, Jeremy Pope, Leiomy, Lola Leon, Mena Massoud, Nyjah Huston, Treasured Lee, Sabrina Carpenter, Thuso Mbedu, Troye Sivan, Vanessa Hudgens and extra. 

WWD obtained a preview of among the photographs from the pre-recorded occasion.

In fact this isn’t the primary time Rihanna has included an inclusive forged of fashions or sizes within the assortment. The style entrepreneur’s private model, from her beauty empire to apparel companies, is thought for inclusivity —  one thing that has created envy throughout the fashion world. 

The 2017 launch of Fenty Magnificence included an unprecedented 40 shades of basis, whereas the innerwear model, which launched a yr later, presents prolonged sizes. Savage x Fenty has additionally helped revolutionize lingerie fashion events at a time when lingerie big Victoria’s Secret confronted backlash for unique advertising messages and near-perfect Angels. Rihanna, against this, used pregnant girls, in addition to fashions with disabilities and dwarfism in her shows, one thing that — regardless of the trade’s fast-paced depth — continues to be comparatively new in mainstream vogue. 

Rihanna took the all-in strategy one step additional when she additionally added males’s basics and male models to the Savage lineup.

Savage x Fenty was created in 2018, a three way partnership with TechStyles Style Group, the same firm that launched Kate Hudson’s Fabletics. In line with sources inside the corporate, TechStyle spun off Savage x Fenty as an unbiased, stand-alone agency on the finish of 2019 whereas additionally closing the lingerie model’s sequence A spherical of investments. 

In early 2021, the Savage x Fenty enterprise accomplished a sequence B spherical led by LVMH-backed non-public fairness agency L Catterton to assist the lingerie model scale as the innerwear market continues to grow.