A Gentle Monster Lands in American Dream – WWD

MONSTER IN THE HOUSE: Light Monster, the South Korean luxurious eyewear model with solely 22 shops world wide, will open a 3,500-square-foot shop at American Dream, the mega leisure and retail complicated in East Rutherford, N.J.

The Light Monster shop will likely be located inside American Dream’s luxurious retail wing referred to as The Avenue, which is scheduled to open Sept. 17 with Saks Fifth Avenue, Hermès, Saint Laurent, Dolce & Gabbana, Mulberry and several other different luxurious gamers. Light Monster will open “within the months to return,” and didn’t specify exactly when.

The unit would be the model’s first in New Jersey and solely its fourth within the U.S. The opposite Light Monster outlets are in Manhattan’s SoHo neighborhood; Los Angeles and Santa Clara, Calif. The shops are uncommon in that they exhibit theatrical interpretations of the long run, the setting, know-how and different life topics using art work, robotics, video, landscaping and sculpture.

Based in 2011, Light Monster “embraces an experimental and boundary-pushing design philosophy,” and has put a premium on collaborating with designers, manufacturers and artists, together with Fendi, Ambush, Marine Serre, Alexander Wang, Jennie, Diplo, Kris Wu, Tilda Swinton and most lately Heron Preston.

“We’re excited to open our new flagship at American Dream. The curated setting is an ideal match for Light Monster as our model has at all times been fixated on making a memorable and distinctive expertise for our prospects,” Michael Lee, managing director of Light Monster, stated in a press release.

“Light Monster’s cutting-edge design and future-thinking strategy epitomize the place luxurious purchasing goes,” stated Don Ghermezian, chief government officer of American Dream, in a press release.

Apart from its upcoming luxurious wing, American Dream, developed by Triple 5 Group, has moderate-priced retail shops similar to H&M, Aritzia, Primark and Uniqlo, in addition to Sephora, and extension leisure sights together with the DreamWorks Water Park, Nickelodeon Universe Theme Park, Legoland Discovery Middle, Sea Life Aquarium and the Huge Snow Ski Hill. The complicated nonetheless has some retail house to fill. Barneys New York and Lord & Taylor each meant to open massive shops there however ended up shutting down their retailer chains.

A Gentle Monster Lands in American | A Light Monster Lands in American Dream – WWD


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