Did you know that 50% of all businesses fail within their first five years? After another five years, only around 33% of companies remain. The vast majority don’t last more than a decade.
When you’re crafting a business and a brand, everything counts. However, one thing in particular that you’re going to want to put a lot of thought into is your logo.
Your logo is the first thing people associate with your business. Because of that, you want to craft a good one while ignoring the many common logo design mistakes.
Wondering how to do that?
Read on to learn more.
1. Using Old-Fashioned Graphics
Regardless of how old your business is, you want it to appear modern and with the times. A logo full of retro graphics and antiquated-looking text won’t help you do that.
When using an online logo maker, try to avoid shades, color grading, blooming, and other common design elements of the past.
2. Working With a Color Palette That Doesn’t Work
Besides graphics and effects, remember that color plays a large role in the cohesiveness of your logo as well. Because of that, make a point to ensure that the colors you choose are compatible with one another.
Choosing colors that are too bright and clash with each other is another common amateur mistake. Spend some time researching a color palette that meshes well together.
3. Overcomplicating Things
It’s tempting to say a lot with a logo. However, one of the golden rules of design is that less is more.
Your logo should pique the interest of the customers who see it. However, it should also be simple enough to throw on the corner of documents, presentations, and other places. Don’t go overboard with it.
4. Errors That Appear Unintentional
You might think that making your logo’s text a bit off-centered looks good, but not everyone will. Some people might even believe that your design choice was unintentional and that you don’t realize that it’s not centered.
Avoid these kinds of design decisions where people have to guess whether or not you’re aware of them.
5. Tricking Your Customers
While you can get creative, give customers a sense of what your business does. If you own a fast-food company, don’t use a luxurious-looking icon. If you own a produce company, don’t use a logo brimming with machinery.
Stick to your lane and design your logo from there.
Avoid These Common Logo Design Mistakes
While a logo might be nothing more than an afterthought to many business owners and companies, a solid logo can help your brand shine. Because of that, it’s essential to take the time to research different logo design ideas.
Use this guide to help you do that. By avoiding the common logo design mistakes mentioned in this guide, you’ll be well on your way to taking your brand to the next level. Are you looking to learn more about designing business logos? If you are, make sure to check out the rest of our site for more great content.