24S Taps Charles de Vilmorin – WWD

FANTASY CAPSULE: LVMH-owned retailer 24S has tapped Charles de Vilmorin, the French trend scene’s hottest up-and-comer, for an unique capsule assortment set to launch on-line on Sept. 9.

The capsule options eight unisex items, together with black or white cotton shirts, scarves, shorts and T-shirts, that includes the brilliant painterly patterns de Vilmorin has turn into recognized for, from florals to hearts and faces. A pair of denim embellished with surrealist-inspired eyes on the again is among the many highlights.

His goal was easy: To channel the concepts of “freedom, fantasy and poetry,” his label has turn into synonymous with ever since its 2020 launch, after France’s first lockdown.

“The gathering is unisex, just because I need it to enchantment to everybody, and I reject the notion that individuals must be locked into phrases, labels or classes like ‘lady’ or ‘man,’” mentioned the younger designer.

In February, he was named artistic director at Rochas and plans to launch his first assortment throughout Paris Vogue Week in September. He’s additionally one of the nine finalists for this 12 months’s version of the LVMH Prize for Younger Designers.

Given this fast rise, there was a chance to make use of the 24S platform to introduce the model to an even bigger, international viewers, in line with the retailer’s international shopping for director Maud Barrionuevo. 

“We have now adopted his journey with nice curiosity from the start, and we’re delighted to help his large expertise with this unique edit, created for 24S,” Barrionuevo added.

https://wwd.com/fashion-news/fashion-scoops/24s-taps-charles-de-vilmorin-1234905095/ | 24S Faucets Charles de Vilmorin – WWD

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