17 Sustainable British Clothing Brands You Should Know

These brands want to support the slow fashion movement and do their part to fight the problems caused by fast fashion

Ethical and sustainable fashion has never been more important.

Today we all think a lot more about our planet and the impact on it of the products we buy and use.

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The problem is that thanks fast fashionever-changing trends and mass production, around 300,000 tons of used clothes are incinerated or buried in landfills every year.

As people become more aware of the devastating effects of climate change – and how fashion contributes to it – brands are striving to make their clothes more ethically, and shoppers are also looking for more sustainable outfits.

Here are some of the best eco-friendly brands offering sustainable clothing lines.

You will recognize some names from the main street, others may be new.

What is sustainable fashion?

Sustainable fashion is about meeting the needs of today’s consumers while ensuring that the way we meet those needs is also suitable for customers of future generations.

On the surface, sustainable fashion is about making garments using the most environmentally friendly materials and processes, and then ensuring that clothing can be recycled or reused when the items reach end of life to avoid further pollution or landfill problems.

However, sustainable fashion is also about leveraging stakeholders throughout the fashion supply chain and ensuring everyone is treated fairly – from the farmer to the consumer to everyone working in end-of-life equipment such as recycling factories.

Sustainable fashion is sometimes also referred to as slow fashion because it lasts a lifetime.

Which brands offer sustainable clothing?

We’ve rounded up 17 of the best brands that offer sustainable and ethical clothing. Have fun shopping.


Their designers have created a new clothing collection that treats fabrics and materials that are often seen as waste in an innovative way.

They have found ways to bring value and new purpose to these materials in our closets, encouraging people to take pride in passing their clothes on to loved ones.

Ella Soccorsi, Concept Designer at H&M, said: “The design team talked about who we become when we fall in love – and how our clothes become part of the love story.

“So we created a collection about love and its many guises: romantic, hard, passionate, non-binary and platonic.

“We’re passionate about circularity, so most pieces have labels inside to encourage customers to write their name and a message when it’s time to pass it on.”

Girlfriend Collective at John Lewis

Girlfriend Collective, a new brand in the industry, has specialized in making sportswear from recycled materials because they say ‘trash suits you better than polluting the planet’.

His philosophy of not producing waste but wearing it even extends to taking back worn pieces to recycle and create new products

John Lewis also reissued theirs ‘BeautyCycle’ scheme and encourages shoppers to recycle empty beauty products to get £5 off their next beauty purchase or donate the money to charity.

Marks and Spencer

Marks and Spencer are committed to sourcing 100% of the cotton they use in their clothing from more sustainable sources, with the majority coming from the Better Cotton Initiative (BCI).

The BCI initiative helps farmers increase profits and reduce water consumption.

They are also committed to helping their customers recycle their old clothes through their “Storefront” program.

Customers can donate any brand of clothing in any condition in the designated bins at M&S ​​stores, including shoes, accessories and bras.

Unsold garments are sent to their charity partners Oxfam, Newlife or SmartWorks for reuse or recycling.


ASOS have created their own line of sustainable clothing that they call their own Responsible processing.

Consider it a one-stop shop for all eco-conscious clothing and accessories on their website.

You will find recycled goods where waste, plastics and textiles have been reused as new products.

There are also new items made from sustainable fibers and fabrics that use less water and generate less waste, making them better for the environment.

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The brand also uses recycled polyester and polyamide in its synthetic garments and all its cotton has been either sourced from the Better Cotton Initiative (BCI) or recycled since 2020.

Here you will find a long-lasting wardrobe treasure.


mango has announced its commitment to developing more sustainable products housed in more eco-friendly packaging.

The brand also says they aim to produce less textile waste.

So far they have said that 79% of their garments have what they call sustainable properties – with a goal for this year of 100% of their garments having sustainable properties.

By 2025, they aim to use 100% sustainable cotton and 50% recycled polyester in their products.

They have a clothing line called Committed that consists of items that are made from at least 30% sustainable fibers.


MonkiPart of the H&M group, is a fashion brand that proudly champions the power of the planet, sisterhood and the power of community.

They are committed to sourcing materials that have less impact on the environment, including using recycled materials.

They have also made a pledge that sustainability is at the core of everything they do.

Their Monki Cares edition features a selection of carefully curated clothing including a fabulous selection recycled bikinis.

If you have used clothes that are past their best, you can also recycle them at any Monki store.


reformation started selling vintage clothing in a small shop in Los Angeles in 2009.

The brand quickly expanded and began making their own clothing with a focus on sustainability. Reformation’s mission is to make sustainable fashion accessible to everyone.

They make everything from eco-friendly materials, salvaged fabrics from dead inventory, and repurposed vintage clothing.

Some garments are still made in the LA factory, with the rest in sustainable partner factories around the world.

Every week they release new limited edition collections and only start with small quantities of each product.

If the demand is there and they know their customers want it, then more of the same product will be made based on direct data and feedback. This makes production less wasteful – and the products more exclusive.


From responsibly sourced leather to upcycled materials, the aspinale sustainable collection does its part to minimize the impact on the environment.

These beautiful must-have pieces are designed to last a lifetime.


floor has created a range of trendy, flattering dresses and linen shirts made from more sustainable materials.

They are made from trademarked LENZING™ ECOVERO™ fibers made from sustainable wood and pulp from certified and controlled sources.


The strategy is based on three themes; Shifting to more sustainable materials, exploring new business models and challenging mindsets to offer better products and help customers shop better.

They offer eco-conscious options in their ranges including clothing, accessories and beauty.

You also have the opportunity to buy and sell clothes you love, as well as rent clothes.


Omnes are a fairly new fashion brand but they are already making an impact on the industry with their trendy, stylish designs, all with sustainability first.

The brand uses durable materials, upcycled fabric remnants and ensures all suppliers are also vetted and sustainable.

They say: “The desire to look good is nothing to be ashamed of, but the damage that fashion does to our environment is.

“We all need to do things differently and Omnes exists to create cool and thoughtful clothing so you can have great style without damaging the planet or your wallet.”

New look

New look are committed to doing their part to help the planet. Over 30% of their clothes are now made from more sustainable fabrics, their tote bags are made from 80% of their own recycled plastic.

You mentioned a specific range of clothing Kindthat focuses on more sustainable and ethical materials and processes.

These items are made from organic cotton, grown using practices and resources that have less impact on the environment.

They also incorporate recycled metals into their jewelry range.

They want to use only 100% sustainable cotton by summer of this year and only 100% sustainable viscose by summer 2023, and even more recycled fabrics by summer 2024.

Baukjen and Oxfam

For a third year Baukjen has teamed up with Oxfam and 50% of the net proceeds from the sale of their ‘Pre Loved Collection’ will be donated to a selection of women’s organisations.

Old Baukjen garments are repurposed, recycled or given new life through their proven scheme.

Lucy and Jak

Lucy and Jak say they want to prove that everyone from production to the customer can be happy.

All her garments are made in India by tailors. Depending on what the brand pays to make its garments, the tailors are paid three to four times the state minimum wage.

They also built a new factory for the tailors that overlooks the beautiful Indian desert and farmland.

The factory also has solar panels, so a large percentage of the energy used in the factory is renewable.


Thought is a brand built on the ethos that clothes should feel good and serve the planet better.

All of their garments are made using only clean, natural and recycled materials such as recycled wool, nylon and polyester and Rpet – a material made from recycled PET plastic.

The brand is also changing its manufacturing process from a linear to a circular approach, avoiding waste and pollution.

This keeps materials in use for as long as possible, allowing natural systems to regenerate.

communal clothing

They are a social enterprise with one simple goal; Selling quality, affordable clothing, thereby creating jobs for people in some of the UK’s most deprived areas.

Each garment is designed for perfect everyday use and made from sustainably sourced natural materials of the highest quality. Better yet, every garment is made right here in the UK.

https://www.nationalworld.com/lifestyle/sustainable-clothing-brands-ethical-uk-fashion-3710794 17 Sustainable British Clothing Brands You Should Know


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